Youthsave Kenya Project concluded its 3 year programme, which was aimed at testing the viability of mobilizing youth from disadvantaged backgrounds to develop a culture of saving money.
The project’s partners Save the Children, Postbank and KIPPRA selected Traction Communications to manage two key events: a media briefing to share the project’s findings, and a fun day for youth who had embraced the concept.
Over a one month period we put together a one day event that was attended by 700 youth, and managed all PR and media engagement that delivered visibility worth KSHS 2,127,750.00 (Advertising Value Equivalent).
