Content Creation

Formulation of the messaging framework, and applying key messages through different
vehicles:

  • Speeches/Talking points
  • Press releases and boiler plates
  • Newsletter articles
  • Newspaper supplements
  • Copy development for Below­‐The­‐Line marketing collaterals
  • Script writing for infommercials
  • By‐lined opinion editorials

Media Relations

Nurturing relationships with media houses and journalists and leveraging these to deliver optimum visibility in the right context:

  • Media Training Workshops
  • Media Liaison Services
  • Media Accreditation
  • Event coverage
  • Facilitation of exclusive interviews
  • Distribution of footage and photos to media
  • Media monitoring

Graphic Design

Engaging visual appeal to reinforce communication:

  • Invitation cards
  • Information sheets
  • Product leaflets
  • Folders
  • Posters
  • Newsletters
  • Promotional materials
  • Branding materials
  • Print adverts, advertorials and supplements

Online Community Management

Managing corporate and brand interfaces on social media platforms:

  • Message formulation, aligned with corporate/marketing calendar
  • Online customer care support
  • Conversation tracking
  • Formulation of online communication policies (as a guide to employees) and training of in-­house teams on online community management
  • Tactical promotions and online advertising

Event Management

Creating experiences that deepen engagement and message-­‐uptake:

  • Designing event concept
  • Event budget management
  • Venue and vendor scouting, screening and contracting
  • Designing event flow and floor plan
  • Guest management logistics
  • Crew coordination (from set up to set down)
  • Post event reporting

Production

  • Print production (offset and digital printing)
  • Packaging material
  • Promotional items
  • Roll up and tear drop banners
  • Flexes
  • Broadcast production (TV and radio infomercials)
  • Kinetic video production
  • Online flash banners advertisements